Platform vs. App
WhatsApp Business App vs. WhatsApp Business API: what's the difference?
One is a free tool built for a small team on a handful of linked devices. The other is infrastructure built for larger teams, automation, and integration. Confusing the two is the most common reason WhatsApp projects stall.|
WhatsApp Business App
Free, small-team use
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WhatsApp Business API
Built for teams
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Platform Capabilities
What your team actually gets with the API
Shared Team Inbox
Delivered through your connected CRM or helpdesk platform one number, one conversation history, no handoff gaps.
Business Account Setup
We handle Meta business verification and WhatsApp account setup. Official badge eligibility is a separate, discretionary Meta approval, not automatic.
Automated Workflows
Order confirmations, appointment reminders, and lead responses that fire without manual input.
CRM & Helpdesk Integration
Conversations sync directly into the systems your team already logs into every day.
Delivery & Read Analytics
Message level delivery, read, and response data feeding directly into your reporting stack.
Template & Session Messaging
Approved template messaging to opted-in recipients, subject to consent, template approval, quality controls, and messaging limits.
WhatsApp Business API Price
Is WhatsApp Business API free, or does it have a price?
Through September 30, 2026, service messages sent within the 24-hour customer service window are free — see the pricing update below for what changes after that. Messages your business initiates through Meta approved templates are billed per message, at a rate set by category and destination country. On top of Meta's per message rate, Maaz Technologies charges a flat setup and management fee covering Meta Business Manager verification, template writing, and ongoing support.
Onboarding
From application to live number
Share business documentation
Registration details, business name, and the phone number you want to use.Business Manager setup
Created and owned under your business not ours from the first step.Meta verification
Processing time varies depending on the submitted documentation and whether Meta requests additional information.Templates approved, number live
WhatsApp Business Account, approved templates, and Cloud API connection prepared for use. Shared-inbox functionality depends on the connected CRM, helpdesk, or contact-center platform.
Built For Your Industry
Messaging infrastructure across industries
The same platform, configured differently depending on what your team actually needs it to do.- E-commerce & RetailOrder updates, shipping status, and catalog messaging.
- Financial ServicesOTP authentication and compliant transaction alerts.
- HealthcareAppointment reminders and two-way patient communication.
- Real EstateInstant lead response and viewing scheduling.
- B2B & Professional ServicesLead qualification synced directly to your CRM.
AI Powered Messaging
Add Meta Business Agent let AI handle the first reply
Meta Business Agent answers product questions, recommends catalog items, books appointments, and qualifies leads inside WhatsApp, then hands off to a human agent when a conversation needs one. Maaz Technologies configures it at two levels, depending on what the conversation actually needs to do, similar to how our Intelligent Communications Manager handles AI-to-agent handoff across other channels.|
SERVICE A
Agent Setup &
Training
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SERVICE B
Enterprise Platform
Integration
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Enterprise Integration
Built to work inside systems you already run
Most WhatsApp API providers stop at connecting a number. We connect the number to the systems your team already works in every day — the same integration approach we've used across our Salesforce, ServiceNow, and Cisco connectors.
CRM & Ticketing Sync
Every conversation logs automatically to your CRM no manual entry from agents.
Contact Center Delivery
Messages route directly into agent desktops like Cisco Finesse or Amazon Connect CCP.
Secure By Design
Encrypted transport and access controls aligned to your existing security policy.
Multi Agent Routing
Conversations assign by team, skill, or availability not a shared inbox free for all.
Workflow Automation
Trigger existing business logic order status, ticket updates from a single message.
Reporting & QA
Conversation and delivery data feed straight into the analytics stack you already review.
See It Working
See the integration before you commit to it.
A working session with our integration team setup, timelines, and what it looks like inside your existing systems.Contact Us For Pricing →
